It’s interesting: in order to deal with a tainted image, you have to have a strategy and manage the situation. Last Monday, the PR class did a case study on Tiger Woods that examined how our culture is more forgiving with some than others. We came away agreeing celebrity athletes are different from movie celebrities. It is easier for a sports player to come back from scandal because they are known for their skill. To put it simply, the public loves a winner. We tend to forgive those that succeed, especially if they play on one of our favorite teams. Other celebrities are picked on more because we see them more in the public eye. They live their lives publically, largely in part to the paparazzi, and we forgive them less easily.